Wegmans Organic | Branding system
Wegmans BBQ Sauce | Design system
Wegmans Organic Tea | Design system
Thompson Health | Annual Report
Thompson Health | Annual Report
Thompson Health | Annual Report
Thompson Health | Annual Report
The Maplewood | Branding and Integrated Marketing
Spectracom | Brand refresh
SPectracom | Website
SPECTRACOM | INTEGRATED CAMPAIGN
Lavashield | Name & Brand
Graham Corporation | AR
Graham Corporation | AR
Graham Corporation | AR Concept
FIVE STAR BANK | BRANDING SYSTEM
Five Star Bank | Home Equity Integrated Campaign
Five Star Bank | In-Branch Collateral
Five Star Bank | In-branch Videos
Blueshade | Product Line Branding
BWC | Extend Your Reach Direct Marketing
Grow Monroe | Local Ag Program branding
RETROTECH | Branding and Campaign
Retrotech | Direct Mail
Euco APP | Naming and Branding
3Pound Health/Euco | Website
Wegmans Organic | Branding systemAs Wegmans developed strategy to extend its Organic product line beyond its home in “Nature’s Marketplace” to become a storewide offering, I engaged with Wegmans creative staff and our internal team in an immersive exploration to develop a packaging branding system that would be effective across the growing organic line.
Wegmans BBQ Sauce | Design systemThrough an immersive creative session, I worked with Wegmans staff and BWC team members to discern the appropriate positioning of Wegmans BBQ Sauce line. The resulting design system provided an economical yet creatively-powerful solution.
Wegmans Organic Tea | Design systemThis outlier design was unanimously selected by Wegmansbuyers and stakeholders for its intriguing design and its ability to convey the unique qualities of each SKU through simple color and copy changes.
Thompson Health | Annual Report
Thompson Health | Annual Report
Thompson Health | Annual Report
Thompson Health | Annual Report
The Maplewood | Branding and Integrated MarketingMaplewood is a long-term care facility unlike any other. From the first time one walks through the door, The Maplewood redefines what a Nursing home should be. With concierge level services, four restaurants and engaging activities all day, everyday, The Maplewood is designed with the resident and whole family in mind. A facility of this caliber requires a brand, communication and design equal to it's exceptional standards.
Spectracom | Brand refresh
SPectracom | Website
SPECTRACOM | INTEGRATED CAMPAIGN
Lavashield | Name & Brand
Graham Corporation | AR
Graham Corporation | AR
Graham Corporation | AR Concept
FIVE STAR BANK | BRANDING SYSTEM
Five Star Bank | Home Equity Integrated Campaign
Five Star Bank | In-Branch Collateral
Five Star Bank | In-branch Videos
Blueshade | Product Line Branding
BWC | Extend Your Reach Direct Marketing
Grow Monroe | Local Ag Program branding
RETROTECH | Branding and Campaign
Retrotech | Direct Mail
Euco APP | Naming and Branding
3Pound Health/Euco | Website
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