Seeking to leverage my broad experience as a creative business leader to serve a worthwhile organization with my ability to translate strategic business objectives into effective communication solutions through skilled collaboration with business leaders and creative teams.
Professional Experience
Principal, Edge Design Rochester, NY (August 2016 - present)
• Brand consultant and design for a diverse range of clients
• Collaborating with company owners and marketing executives
• Managing creative and production teams
Bob Wright Creative (BWC) Rochester, NY (Sept 1988 - August 2016)
Vice President, Creative Services (2012-2016)
• Created and managed branding systems
• Collaborated with business owners, executives and marketing teams to develop strong creative strategy
• Planned, designed and implemented successful integrated campaigns
• Managed numerous complex projects in a high-volume environment
• Improved efficiency and cash flow through process improvement including traffic function
• Diligent emphasis on clarity in both working relationships and creative product
• Played lead role in growing numerous client relationships many of which span 10+ years
• nspired enthusiastic collaboration through an inclusive approach to internal and external teams
• Hands-on staff collaboration to strengthen existing skills and develop emerging talents
• Managed supplier relationships – qualification, negotiation and production
Creative Director (2004-2012)
• Led award-winning creative team: hiring, daily management, development, reviews
• Instrumental in winning highly competitive client RFPs by discerning strategic challenges and
providing vision and oversight for effective creative solutions
• Successfully guided development of new capabilities within the firm: positioning, naming, photography,
video, package design, merchandising
• Played key role in leading the company through challenging transitions
• Drove important firm repositioning initiatives throughout the evolution of the organization
Corporate Design Director (1997-2004)
Graphic Designer (1993-1997)
Junior Designer (1991-1993)
Production Specialist (1988-1990)
Education
Rochester Institute of Technology BFA, Graphic Design, (1988)
• Focus on corporate and advertising design